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Glossary: # to S

200: page successfully accessed

404: page unsuccessful

AdCenter: Microsoft's Pay-per-Click portal

AdWords: Google's Pay-per-Click portal

Broken Link: Hyperlink that fails and could make a site less relevant

CGI: Acronym for Common Gateway Interface that adds interactive pages to a website

Clickthrough rate: Percentage of people who click on an advertisement they viewed

Cookie: Small data file that tracks users and conversions

Cost per click: When an advertiser is charged a certain price per click

Crawl Frequency: How frequently a website is crawled

css: Cascading style sheets is a separate file containing style information for your html pages

Dedicated Server: Server for the benefit of a single business

DNS: Domain Name Server and is the descriptive .com/net etc name to which your IP address resolves

Domain: Name of website

Dynamic Content: Web content that performs functions

External Link: Link that references another domain

favicon.ico: Logo for indexing that appears on the left of a URL in a browser

FTP: File Transfer Protocol is a protocol for uploading files from a computer to a server or vice versa

GoogleBot: Google's search engine spider

Google Webmasters: Sign-up portal focused on your site’s statistics, links, and clicks. There is also recommendations for your website and an instant alert for malware and crawl errors

Hidden Text: SEO technique to communicate with search engine spiders and robots but is not served to visitors

html: Code used for webpages

http: Protocol for servers and web browsers

href: Text linked to a URL

img alt: Written description of an image, that helps search engines

ISP: Internet Service Providers that allow users to access the web and, more recently, to control how users interact with the web

JavaScript: Scripting language that can be embedded into html to add dynamic features such as Contact Forms

Keyword: Word or phrase that targeted prospects are likely to use in a search

Keyword Research: Discover what words and phrases will best inform your SEO direction

Landing Page: Where a visitor arrives after clicking on a link

Link Baiting: Creating links to your site, especially through social media or blogs

Link Building: Process, over time, of building high quality links that will be utilized by search engines in ranking your site

Link Equity: Measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links

Log Files: Server files which show you what your leading sources of traffic are and what people are search for to find your website

Manual Review: When search engines offer a manual review of their automated algorithms. This could be when a site is hacked, once the problem is solved the manual review is requested and everything goes back to normal in the search

meta tags: Directions for robots and search engines

Mirror Site: Site that duplicates the content of another website

Mobile searches: Website optimization for smart phones and other portable browsers (i.e. some code and pages built with a larger font)

Natural Language Processing: Algorithms that consider intent in a search query

No follow code: Robots being instructed not to follow

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Organic Search Results: Search listings ordered by relevancy that is determined based on linkage data, page content, usage data, shared tweets, and historical domain and trust related data

Outbound Link: Link from one website pointing at another external website

PDF: Printer friendly Adobe documents that do not allow editing

Personalization: Search results that reflect a person’s location and interests

PHP: Script that adds interactivity to webpages

Portal: Website offering common consumer services such as news, email, other content, and search

PPC: Pay-per-click. A business operating a website pays a search engine whenever its ad is clicked in response to a keyword search

Quality Link: Link from a trustworthy website related to your content

robots.txt: What files are allowed to be crawled or avoided

Search Marketing: Constant and specialized marketing a website by writing html and css that is easily read by search engines and submitting website details to search engines. Search engine marketing’s best results are achieved when an ongoing process of content renewal and announcements continue overtime to maintain real time relevance of your website and other web-based opportunities, including mobile phones

Glossary: SEO to Y

SEO: Search engine optimization results in your website being ranked high in response to queries such that words in the query match keywords, titles, descriptions, page names, and image descriptions inside the webpage’s code. SEO’s objective is to get your website listed on page one of Google, Yahoo and Bing for the main keywords people type into the search engines when searching for your products and services

SEO Copywriting: Writing that includes keywords and relevant topics that better rank a webpage in search queries.

Server: Computer hosting files, programs, and websites

Server Logs: Log files are daily files that record dates, time, IP addresses, files downloaded (GET or POST), and server response codes for any device accessing a website

Sitemap.xml: File that lists all or the most important pages on your site that search engines can access to help navigate your site

Social Media: Websites where users are all or part of the content

Spam: Unsolicited bulk email

Spider:

Bot that crawls webpages and can be seen daily in server log files, they usually obey the robots.txt instructions

Splash Page: Feature rich and graphically fantastic web page that does not offer any information to search engines

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Splog: Blog with plagiarized content or a blog with rubbish content

Spyware: Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads

Static Content: Content on a webpage that is not dynamic. For SEO, it is important to update static content to keep webpages fresh and relevant

Submission: Logging onto a search engine site and submitting detailed information and data about your website.

Toolbar: What search engine companies offer toolbar downloads that provide some helpful features for the user and also contain code that allows the search engine to both search and track what information is being sought

Update: When search engines continuously update their algorithms and search index

URL: Unique address of a static webpage or the initial address of a dynamic webpage

Usability: How easy it is for visitors to access information and interact with your website

Vertical Search: Search that is restricted to a particular site or a specific media (e.g. Maps, Images etc)

Viral Marketing: Marketing via online self-promotional activities that include regular emailing, blogging, and constant updating of social-media sites

Virtual Server: Single server divided into multiple sectors such that each domain (virtual domain) has administrator level access to the server. Root level access remains with the ISP, who maintains the server

Whois: Provides the owner of websites if the owner allows this to be public, otherwise the name of the ISP is given

Wikipedia: Free online collaborative encyclopedia

xml: Extensible Markup Language is required for sitemaps

Yahoo! Search Marketing: Yahoo!'s Pay-per-Click portal

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